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Microsoft
Advertising

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Creative · Commerce · Creators · Ads

TikTok
Advertising

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Specialist support, end to end.

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DashboardPerformance
SD
47% CTR Lift
ROAS Improvement
Shopping campaigns
2.8x
CPC Reduction
Campaign restructure
-32%
📈

+47% CTR

Audience refinement

🎯

+65% Pipeline

LinkedIn B2B

Latest Insights

How Wriggle Marketing Built a Microsoft Advertising Specialism Into Its B2B Practice
MicrosoftAgency Enablement
4 min read

How Wriggle Marketing Built a Microsoft Advertising Specialism Into Its B2B Practice

Wriggle Marketing has scaled Microsoft Advertising adoption across its B2B client base by treating the channel as a structural part of paid media strategy, not an afterthought. The agency case study points at what most B2B paid teams still miss: job function and company targeting that Google cannot match.

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TikTok and Circana: 97 Geo Lift Studies Reveal What Actually Drives FMCG Sales in Europe
TikTokTikTok Strategy
6 min read

TikTok and Circana: 97 Geo Lift Studies Reveal What Actually Drives FMCG Sales in Europe

TikTok partnered with Circana on 97 geo lift studies across six European markets to isolate what campaign variables move in store FMCG sales. The results upend a few common assumptions about timing, format choice, and how long a campaign needs to run.

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Microsoft Advertising Opens 2026 Partner Award Nominations: What Agencies Should Submit For
MicrosoftAgency Enablement
3 min read

Microsoft Advertising Opens 2026 Partner Award Nominations: What Agencies Should Submit For

Microsoft Advertising has opened nominations for its 2026 Partner Awards across nine categories. For agencies and channel partners, the submission window through 15 July is a signal of where Microsoft is putting weight in the ecosystem, not just a recognition exercise.

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TikTok Salesforce Integration Spans Agentforce Sales, Marketing, Commerce, and Data 360
TikTokB2B Targeting
4 min read

TikTok Salesforce Integration Spans Agentforce Sales, Marketing, Commerce, and Data 360

TikTok's expanded Salesforce partnership now spans Agentforce Sales, Marketing, Commerce, and Data 360. For enterprise brands running Salesforce as the CRM backbone, TikTok activity now syncs as a first class data source.

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Microsoft Names the Shortlist Economy: What Agentic Commerce Means for Product Visibility
MicrosoftAI and Copilot
6 min read

Microsoft Names the Shortlist Economy: What Agentic Commerce Means for Product Visibility

AI agents are deciding which products consumers consider before any comparison happens. Microsoft Advertising's latest framing introduces the Shortlist Economy and shifts priority from upper funnel display to structured product data.

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Microsoft's Three Levers for Brand Control in AI Powered Search: See, Steer, Prove
MicrosoftAI and Copilot
6 min read

Microsoft's Three Levers for Brand Control in AI Powered Search: See, Steer, Prove

73 percent of marketers now prioritise content optimised for AI generated answers. Microsoft Advertising's latest framing reframes brand control as upstream input management across visibility, conversion signals, and measurement.

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