Coupons
Activation credits for TikTok Ads
These coupons extend your first spend so you can test creative and formats without paying the full tuition.
Why request a coupon
Space to experiment on a creative channel
Up to $10,000 in ad credits
Activation credits that match your first spend, extending your creative testing budget in the For You feed.
For new advertisers only
Available to brands that have never advertised on TikTok, or whose Ads Manager account has been inactive for at least 180 days.
Official TikTok partner
Coupons come through TikTok's official agency partner programme, not grey market resellers.
Platform setup support
Account configuration, pixel setup, audience structuring, and campaign architecture so your first spend produces clean learnings.
How It Works
From request to first campaign
A simple four step process. Most requests turn around within 48 hours.
01
Request
Share your brand, market, and budget. We respond within a day.
02
Eligibility
We verify your Business Center meets TikTok's criteria.
03
Delivery
Credit code sent with setup instructions for Ads Manager.
04
Launch
Optional creative briefing for your first paid test.
Eligibility
Who qualifies for a TikTok coupon?
TikTok activation coupons are reserved for advertisers who have never advertised on TikTok, or whose Ads Manager account has been inactive for the last 180 days. If you are not sure, submit the form and we will review your case.
Not sure? Talk to us first- Brand has never advertised on TikTok, or the TikTok Ads Manager account has been inactive for the last 180 days
- Registered business with a verifiable website and contact details
- Targeting EMEA or North American markets
- Minimum planned monthly spend of $250
- No previous use of TikTok activation credits on the same account
Request a coupon
Submit your details
We review every request manually. You will hear back within one business day.