About

The Microsoft Advertising and TikTok specialist your team needs

Built on both sides of the table

Scepter Digital was founded on a simple observation: Microsoft Advertising and TikTok are both consistently underused by advertisers who would benefit from them. Not because the platforms underperform, but because most teams lack the time, platform depth, and ecosystem knowledge to make them work properly.

With over 15 years of experience on both the agency and advertiser side, we understand the pressures teams face. Agencies juggle multiple clients and platforms. Freelancers need specialist support without specialist overhead. Direct advertisers want growth from new channels without the risk of poor execution.

We exist to fill that gap. Dedicated Microsoft Advertising and TikTok expertise so your team does not have to build it from scratch. We handle the strategy, the operational complexity, and the ongoing optimisation so you can focus on the results.

What makes us different

A specialist consultancy built entirely around Microsoft Advertising and TikTok.

Specialist Expertise

Deep platform knowledge across Microsoft Advertising and TikTok.

Direct Support

Billing, policy, suspensions, performance. We handle it.

Data and Benchmarks

Audits and reporting that go beyond surface metrics.

Native Dutch

Local language support without translation delays.

Both Perspectives

Built from agency and advertiser side experience.

Ecosystem Knowledge

Platform changes, beta access, and the wider Microsoft and TikTok evolution.

How We Work

A structured approach to growth

From initial setup to sustained performance.

01

Access and Linking

Account setup, tracking, platform linking.

02

Growth Mapping

Opportunity assessment across the full ecosystem.

03

Launch and Scale

Campaign architecture, audience strategy, scale what works.

04

Ongoing Improvement

Quarterly reviews, beta access, continued guidance.

Let us talk about your Microsoft Advertising and TikTok potential

Whether you are an agency looking for specialist support, a freelancer who wants to offer Microsoft Advertising or TikTok with confidence, or a direct advertiser exploring a new growth channel, we are ready to help.